Rather, it’s actually becoming less popular – with monthly active users of Meta’s Horizon Worlds having declined from around 300,000 to 200,000 over the course of the year. One report late in 2022 has found that this isn’t simply a case of slow growth as experienced by Facebook itself. Recently released statistics suggest that less than half of the 500,000 users that were expected to have signed up by now have done so. Zuckerberg does not seem to be deterred by the fact that there currently seems to be limited enthusiasm amongst the general public for his plans, despite the $36 billion he has reportedly spent attempting to make it happen. On the other hand, it’s fair to say that rebranding the entire company as Meta was a step further than many had expected.Īfter all, having defined – if not invented – the shape of web2.0, the “user-generated web” with Facebook, it doesn’t seem entirely out-of-the-question that he, and his company, have a shot at defining the next iteration – web3.0, or web3, or the metaverse, or whatever ultimately arbitrary label we end up applying to it. In many ways, "Facebook but in VR" seemed a natural next step for the world's dominant social network. Speculators had been suggesting it was a strong possibility since the Oculus acquisition. The general idea – creating a "next-generation" of his world-conquering social platform in VR - didn’t come as a complete surprise. Eight years later, he was ready to unveil his grand scheme in detail. The first seeds of Zuckerberg’s infatuation with the metaverse were sown with Facebook’s acquisition of virtual reality (VR) headset manufacturer Oculus back in 2013. However, the most recent controversies surrounding the company have stemmed from its enthusiastic, seemingly all-or-nothing bet on the much-hyped concept of the metaverse. More recently, the company was sued for creating and storing face-recognition profiles of millions of users without their permission, leading to a $650 million settlement in 2021. In 2018, the Cambridge Analytica scandal broke, accusing Facebook of selling the private information of tens of millions of Americans without their knowledge – leading to a record-breaking $5 billion fine in 2019. Back in 2013, Austrian privacy activist Max Schrems successfully sued Facebook over data privacy breaches. The company also has a poor track record when it comes to treating the personal data people share on the platform with the respect it deserves, which prompted various lawsuits and fines. That matter was eventually settled in court, and although the exact terms were not made public, it’s been reported that Facebook paid claimants in the region of $65 million.
Media meta movie#
Anyone who has seen the movie The Social Network knows about the allegations that Zuckerberg stole the concept behind the site from fellow Harvard students. Along the road, it transformed socializing from something that’s mostly done interpersonally, between relatively small groups of people, into something done electronically, at a global scale.Ĭontroversy thrived almost from the start, though. During its first decade, Facebook grew from a website accessible only by students at a handful of US colleges to a network of 1.4 billion users.
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